The project "Company" focuses on Caesarea, examining its unique place in the Zionist-Israeli narrative. Unlike other lands once owned by the Rothschild family before the establishment of Israel, Caesarea’s lands were never transferred to the state and are still privately managed by the "Caesarea Development Corporation." Instead of donating the land, the company makes an annual contribution to educational and cultural initiatives throughout Israel.
On Side A, Caesarea is portrayed through its various zones of use: residential, business and industrial areas, as well as archaeological, leisure, and sports complexes. The town employs mechanisms of control and oversight, while intentionally denying its political and spatial context, to maintain its status. It is a male- made place on the social, landscape, and material level.
From Herod's villa to Rothschild's villa and now to Bibi's villa, from the swinging of a golf club to the sweeping of a broom, from private pool plumbing to the range of lawn-mowing machines on the golf course—the project aims to illustrate a portrait of Caesarea's society